SEO Keyword Analysis

SEO keyword analysis is the starting point for any successful Search Engine Optimisation campaign and the foundation for all your SEO efforts. If you don’t know what search terms your ideal customers are looking for or focus on keywords you don’t stand a chance of ranking for or won’t convert well your SEO strategy isn’t going to be effective, so it’s crucial that you get this right.

We follow a structured three step approach when carrying out SEO keyword analysis:

1. We review which keywords you are currently ranking for and undertaking detailed analysis to determine the most relevant keywords and keyword phrases that your ideal customers are likely to be searching for. We then use various SEO keyword analysis tools to select the keywords that are most relevant, have the highest demand and are not going to be too difficult for you to rank for. This involves analysing competitor sites to identify the number of back links you are likely to need to build to achieve your desired page rank.
2. The next step is to compile a keyword strategy and content blueprint. During this stage we segment and group your keywords to determine a logical way to organise your website content and get maximum SEO benefit. The blueprint also provides the basis for your on-page optimisation.
3. Finally, we identify the best sources of high quality links for your chosen keywords. From this we develop a detailed plan for your ongoing link-building efforts.

A common mistake small businesses make when optimising their websites is to focus on broad, one or two word keyword phrases that are going to be very hard to rank for and are not going to bring targeted traffic.  Instead, we aim to identify a variety of “long-tail” keyword phrases that are relevant to your target audience, will drive healthy levels of traffic and convert well and have winnable competition. Long tail keyword phrases tend to have lower volumes of demand individually, but together account for over 80% of all search traffic.

Want to know more?

Videos 2 and 3 in our SEO Essential series explain more about SEO keyword analysis and competitor analysis.

For more information on our Search Engine Optimisation (SEO) services or to book an appointment with one of our SEO experts, please call 0208 252 0557 or click here to get in touch.