Off-page optimisation involves building links to your website from other relevant and high authority websites and social media such as other blogs, forums and social bookmarks in order improve the authority and relevance of your site and pages.
In the Google ranking algorithm the link popularity of a specific page accounts for around 22% of page rank and the anchor text used to link to the page for a further 20% so building lots of good quality links is critical if you want your web pages to show up well in search results.
Source: seomoz.org
With SEO link building quality counts more than quantity. Building low quality or spammy links to your website or having an unnatural linking profile (for example, lots of links from one or two sites or lots of reciprocal links) will not help to boost your page rank and in fact is likely to damage it. Instead, you should aim to get links from websites that have content related to the theme of your website and themselves have lots of inbound links and high page rank as links from these sites will carry great weight.
The rate at which you build links also has an impact. Ideally, you should aim to build links consistently over a period of several months rather than adding hundreds at a time as the search engines regard this as more natural. This is particularly important for new or young domains - if Google thinks you are trying to manipulate your page rank by creating lots of inbound links your website may be relegated to the sand box and have its page rank reduced.
There are many ways of building links, all of which have their part to play in a successful SEO comapign, but by far the best is to produce plenty of valuable content (blog posts, articles, videos, photos, press releases etc.) that other sites in your niche will want to link to and which users will naturally recommend and share via social media and social bookmarking.
Getting the right number, quality and mix of inbound links to your website is a complex and time consuming process and off page optimisation needs to be done meticulously and consistently for optimal results. If improving your Google page rank is a priority for you we would be happy to provide a free initial consultation to discuss your requirements and put together an SEO package tailored to your specific needs and available budget. We’ll give you honest and unbiased advice on what you need to do to achieve your desired page rank and which approaches are likely to give you the best results. We do not use off-shore outsourcing services for link building, nor do we employ dubious black hat techniques which are likely to damage the standing of your website in the search engines. We can also help with SEO Content Creation, which is often a challenge for small business owners.
To arrange a free consultation email or call us today on 0208 252 0557.
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