Search Engine Optimisation or SEO is the process of increasing your website ranking for any given search term. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user.
Your page rank is key to getting more website traffic. The top 30 listings get over 90% of all website traffic and the top 10 listings get 80% more website traffic than the listings in positions 11 – 30. In other words, your search engine page rank matters – hugely, so it’s well worth investing some time and money in search engine marketing to ensure that your site ranks well for your key search terms.
There are three main steps in search engine optimisation:
When developing your Search Engine Optimisation strategy it’s important not only to focus on the search terms your ideal customers are most likely to use when searching for your products and services but also to understand the strength of competition for those keywords and phrases. If a keyword is highly competitive it is highly unlikely you will be able to achieve a page one ranking for it without spending a lot of time and money so the trick to successful Search Engine Optimisation is to seek out the winnable keywords which will attract a reasonable amount of traffic to your site. It’s also important to get the balance between on-page and off-page optimisation right and to focus on those keywords which are most responsive.
Search Engine Optimisation is hard work. Competition for many search terms is intense and it can take a significant amount of time and effort to consistently rank well for natural searches, so if this is going to be a key component in your marketing strategy this is one area where investing in the services of a skilled professional could pay handsome dividends in the long run.
The starting point for any successful Search Engine Optimisation campaign is to do your research and have a clear strategy so we always begin by reviewing which keywords you are currently ranking for and undertaking detailed analysis to determine the most relevant and winnable keywords and phrases that your ideal customers are likely to be searching for. We then compile a keyword strategy and content blueprint which provides the basis for your on page optimisation and ensures that your content can easily be found and indexed by the search engines. Finally, we analyse competitor sites to identify the number of back links you are likely to need to build to achieve your desired page rank and the best sources of high quality links.Read more
Once you have a clear SEO strategy in place including objectives and performance metrics which enable you to measure success we can then help you develop and execute your SEO campaigns. On page optimisation is included as standard in our website design services but if you already have a website we can also offer this as a stand alone service.
Read moreGetting the right number, quality and mix of inbound links to your website is essential if you want to boost your page rank and enjoy high visibility in search results. SEO link building is something which is best done over a period of at least 3 to 4 months for optimal results. Each SEO package is tailored to your specific requirements and available budget. We do not use off-shore outsourcing services for link building, nor do we employ dubious black hat techniques which are likely to damage the standing of your website in the search engines.
Read moreThe key to driving healthy volumes of traffic to your website is building plenty of good quality content that has been optimised for lots of different keywords. This is one of the reasons why we generally recommend WordPress websites as the in-built blogging functionality is perfect for this job. But producing regular blog content is a time consuming task and one which many businesses struggle to keep on top of. So we offer a full SEO content creation service designed to provide a regular stream of search engine optimised content that is professionally written and structured in the way the search engines prefer.
Read moreIf you are planning to do your own SEO but don’t know where to start we can offer you a half day training session during which we will teach you everything you need to know. At the end of this session you will have a clear understanding of how to optimise and promote your business online without having to pay for expensive SEO services. We can also provide ongoing one on one coaching tailored to your specific requirements.
For more information on our Search Engine Optimisation (SEO) services or to book an appointment with one of our SEO experts, please call 0208 252 0557 or click here to get in touch.
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