I came across a very interesting blog post about online self-service recently from the Harvard Business Review no less!

The basic premise of the research study summarised in the blog post was that businesses dramatically over-estimate the value customers put on live service. Whereas most businesses think customers value dealing with a human being, either face to face or over the phone, more than twice as highly as self-service the reality is that they really don’t care that much with just as many preferring online self-service.

The importance of good website design cannot be over-stressed. Your website is a key marketing tool with enormous potential to enhance your brand reputation and sales. However, a badly designed website can be off-putting to visitors, meaning lost opportunities to convert them to paying customers and potentially irreparable damage to your on-line image.

Faced with our of date content, pages that take forever to load or poor navigation many visitors will simply give up and take their business elsewhere. It is highly unlikely that they will recommend your website to other potential customers.

Choosing the right domain name to register is one of the most crucial decisions you will have to make if you’re planning to set up a website or blog. Get it wrong and it could cost you dear in the long run.
So how do you go about making this important decision? In this post we offer some advice and tips to ensure that you get the perfect domain name and not one that you’ll soon regret.