Last updated by admin at September 8, 2012.
Are you struggling to get traction with your social media efforts? Chances are, it’s because you don’t have a social media strategy and are focusing on tactics, not your business goals.
According to a recent article by Angie Scottmuller in Search Engine Watch, most businesses lack a social media strategy and plan that provides business focus and makes measuring return on social media clear and easy.
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How to get started with social media marketing is one of the questions most often asked by small business owners. With so many options it’s hard to know where to begin and many people are held back by a lack of confidence. So here is some simple, non-nonsense advice that will have you on the way to being a social media maven in no time.
Social media engagement is something that many small businesses new to social media marketing get badly wrong. As a result you can alienate the very people you want to attract and could end up doing serious damage to your online reputation.
Follow the 10 golden rules of social media engagement to avoid common pitfalls that await social media newbies (and sometimes veterans as well!)
I wanted to share with you this post I came across recently from social media blogger Jay Baer of Convince and Convert because it’s one of the most thought provoking pieces I’ve read in a long time:
3 Ways Facebook Is Killing Your Website
Jay’s basic premise is that Facebook is a game changer that could herald the death of business websites as we know them and maybe in the fullness of time even Google itself and it is doing this in 3 ways:
1. By re-educating us to publish and consume real-time information in short bursts – status updates, photos, videos etc. – rather than the lengthy web pages we are accustomed to.
2. By providing all the rich functionality of a website and being able to leverage its massive social database to take customisation and relevancy of information on the web to new levels, particularly in the area of e-commerce. The example given is Amazon, who are now able to send customers who link their Amazon and Facebook accounts reminders of their friends’ birthdays and product recommendations based on their likes.
3. By virtue of the sheer number of users (500 million at the last count) Facebook is now the only party in town. Why bother putting all that hard work into getting people to visit your website when you can find them so easily on Facebook?
Jay has a very entertaining way of putting his arguments across, so I would heartily recommend that you read his post. And then, if you don’t have a clear social media strategy, I suggest you reflect long and hard on what this means for the way you should be promoting your business.
We had a fabulous day out at Leyton Orient Football Club on 17th May for the very first North East London Business Expo. The place was buzzing with more than 60 local companies exhibiting, over 300 visitors and a full programme of top notch speakers, including snooker impressario and Chairman of Leyton Orient FC Barry Hearn, Kimberly Davis of The Apprentice fame and Steve Clarke from the Entrepreneurs Business Academy.
Many congratulations to Karen Flint and Karen Fergus of New Direction Partnership, ably assisted by Dawn Gomes of Vision VA for a very well organised and enjoyable event. For those of you who couldn’t make it here’s a short video that gives you a flavour of the event.
As well as being the first in this part of London the Expo has the distinction of being the first ever business expo to be launched on Facebook. Click here to check out the North East London Business Expo Facebook fan page and exhibition hall.
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