Great news for Facebook marketers!
Facebook have finally announced that promotions no longer have to be administered via apps. This means you can now run promotions and contests directly on your page timeline without having to sign up for an expensive subscription to an expensive third party app.
Another big advantage is that you can collect entries in multiple ways. For example, you can have users comment on or like your page, you can have them message your page or you can have them comment on a specific post. Got a new product you’re launching? Just post a photo and get your users to like your post or comment to be entered in a competition to win it.