This infographic from Aaron Wall of SEO Book is so good we just had to share it! Go overboard on link building and you are likely to find your website in the Google sandbox as a punishment for trying to game the page rank algorithm. Don’t do enough link building however, or do it in a haphazard way and you are likely to get the same result – you will find your website buried on page 15 of the search results with little or no traffic.
However, there is a sweet spot with SEO which Aaron calls “the thin wedge of profitability between apathy and spam” and this infographic will show you how to hit it.
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