Website design for mobile devices is very different from designing for PCs.
As mobile web browsing becomes the norm, it’s increasingly important to design websites for mobile use as well as for desktop browsing. Making a website work well on a mobile browser is challenging for a number of reasons.
Keeping your website content fresh is not just key to repeatedly pulling visitors back to your site and giving them great value but also a critical SEO factor and essential if you want to show up well in search results. Why? Because the search engines love fresh, relevant content, so the more often you update yours, the more freqently they will crawl your site and the better your page rank will be.
Finding ways of keeping your website content fresh can be a challenge. So here are three suggestions for ways to do it that don’t require a huge investment of time or money and are extremely effective.
This infographic from Aaron Wall of SEO Book is so good we just had to share it! Go overboard on link building and you are likely to find your website in the Google sandbox as a punishment for trying to game the page rank algorithm. Don’t do enough link building however, or do it in a haphazard way and you are likely to get the same result – you will find your website buried on page 15 of the search results with little or no traffic.
However, there is a sweet spot with SEO which Aaron calls “the thin wedge of profitability between apathy and spam” and this infographic will show you how to hit it.
How to get started with social media marketing is one of the questions most often asked by small business owners. With so many options it’s hard to know where to begin and many people are held back by a lack of confidence. So here is some simple, non-nonsense advice that will have you on the way to being a social media maven in no time.
Geolocation marketing is not something which has been seriously considered by most small local businesses up until now. But with recent technological advances that allow you to target your marketing messages much more precisely at people in your vicinity who are likely to be interested in what you have to offer this type of marketing is fast becoming an indispensible ingredient in the marketing mix for a wide range of business types.
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