Digital marketing is no longer an option for any small business looking to generate more leads and sales – it’s a must! The new digital technologies – web, mobile and social media – have changed the way businesses market themselves forever. Social media like Twitter and Facebook are the new word of mouth and as consumers turn to online search to find local products and services, old school methods like the Yellow Pages and local print advertising that have served small businesses well for so many years are becoming less and less effective.
Are your ideal customers finding you online or your competitors?
Over 72% of consumers looking for services now go online first and half of all searches are for local businesses. If you don’t have a strong presence on all of the new digital marketing platforms chances are, they’re finding your competitors, not you. And if prospective customers can’t find you, they will not hear about you and they will not buy from you. Meanwhile your more internet savvy competitors are getting further and further ahead. You literally cannot afford to ignore what’s going on any longer.
The business world is changing and you have to change too
The business world is changing at an ever increasing rate and keeping up with the latest digital marketing technologies is a big headache for small businesses. It used to be the case that you could get your website on the first page of Google and generate healthy levels of traffic simply by focusing on popular search terms and building a few good quality links but that’s no longer enough. With the convergence of online search and social media you now need to have an active social media presence if you want to have high visibility in the search engines AND you have to provide engaging and fresh multi-media content that your website visitors will interact with and share.
Add mobile marketing into the mix and the picture becomes even more complex. We are now living in the mobile internet age. In just two year’s time it’s predicted that more people will be accessing the internet via their smart phones and other mobile devices than via desktop PCs and we are already seeing a big upsurge in demand for online information and services on the move. Businesses who want to stay ahead of the game are being forced to respond this new demand by offering mobile websites and interactive mobile phone apps. It’s no wonder many small business owners find the whole subject of digital marketing confusing and overwhelming.
We can help!
We’re a London digital marketing company and our speciality is showing small businesses who think big and want to grow how to market smarter in the mobile internet age. We offer the full range of digital marketing services, from small business website design and SEO to social media marketing, mobile landing pages and mobile phone applications, all at a price that’s within reach of even the smallest business. Read on to find out more about why having an effective digital marketing strategy that integrates and leverages all the key digital technologies is so vital to your business success and how we can help you put them to work for your small business.
Don’t forget to enter your details in the box on the right to get your complimentary Digital marketing Strategy Guide. It’s packed with essential information and advice to help you get started online and ensure that people who are searching for the products and services you offer find YOU and not your competitors.
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